UNITING 35,000 PEOPLE UNDER A SHARED SAFETY VISION
The background
Ventia is one of the largest essential infrastructure service providers in Australia and New Zealand. With a workforce of more than 35,000 people across 400+ sites, the company operates in industries ranging from government and water to telecommunications and transport.
The CHALLENGE
Following the 2020 purchase of Broadspectrum, Ventia became a leading force in infrastructure services. But with the merger came a challenge: how do you bring together a diverse, geographically spread workforce with different safety initiatives and cultures — and align them under one clear, cohesive vision?
Ventia’s Safety, Health, Environment and Quality (SHEQ) team needed to unify a wide range of legacy health and safety programs. Their goal was to deliver on Ventia’s promise of Safety and Health above all else by:
Connecting with a culturally diverse workforce.
Creating a consistent language and message around SHEQ.
Shifting safety behaviours to elevate overall performance.
OUR APPROACH
Some of the collateral created to support Ventia’s programs.
We worked with Ventia to define their SHEQ value proposition and create a unifying vision, identity, and narrative. This included:
Developing a shared language so leaders, employees, contractors, and customers could engage in the SHEQ journey.
Producing a safety leadership pack (presentation, video, and guidebook) to build leadership capability and guide behaviours.
Designing targeted critical risk campaigns — driver safety (All Roads Lead to Home), working at heights (What’s Up!), electrical safety (LiveWise) and mobile heavy equipment (Heavy Metal) — supported by roadmaps, toolbox talks, quick reference cards, videos, posters, and digital assets.
Together, these tools gave Ventia the consistency and cut-through needed to shift safety culture across a dispersed workforce.
The IMPACT
An initiative designed to unify Ventia’s safety standards not only achieved real results but also became an example of safety excellence.
⟶ The driver safety program led to 34% more 5 and 4 star drivers and a reduction in speeding incidents by 82%.
⟶ All Roads Lead to Home also became Ventia’s most successful internal campaign, with hundreds of downloads of a driver behaviour app.
⟶ Across the organisation, there has been a 12% reduction in HiPos, and a 14% reduction in TRIFR.
⟶ Serious injuries have also reduced by 60% and leaders have engaged in safety in new ways, with hazard reporting up 56%, 32% more critical risk assurance activity undertaken and a 50% reduction in time to report events.
⟶What’s Up! was adopted as a joint initiative with the Australian Office of the Federal Safety Commissioner.
⟶ Campaign materials — including videos, posters, and digital backgrounds — have since been shared industry-wide as exemplary safety resources.
“Everyday Massive were able to provide us an entire end-to-end solution by helping us establish and define our overall brand strategy to start. They’re very skilled at listening to technical people or domain experts or business leaders and applying the lens of the audience. Is this message going to cut through? Is this going to resonate? And is it going to result in the desired behaviour change? So that lens is really important if you’re going to achieve your program outcomes. So we really enjoyed seeing the ideas that were in people’s heads and hearts come to life through Everyday Massive and I think that process was a really enjoyable one. Work is not always enjoyable, it’s very fulfilling, but working with Everyday Massive was very enjoyable.”
Care to share? You can download this case study below.
