TURNING HOURS OF F2F TRAINING INTO engaging MINUTES
The background
Delivering with Uber Eats gives riders freedom and flexibility — but also unique risks. Riders operate solo, at speed, and in constantly changing conditions, navigating traffic, weather, and unfamiliar roads without supervisors or daily briefings. Traditional safety training — in-person sessions or generic e-learning — simply doesn’t fit this gig economy model.
The CHALLENGE
Two-wheeled delivery riders face a complex mix of hazards: traffic designed for cars, fatigue, poor visibility, and peak-hour pressure — often in a new country. Riders are geographically dispersed, culturally diverse, and largely self-directed.
Safety onboarding needed to be scalable, flexible, and genuinely relevant. If it wasn’t, it wouldn’t stick. The challenge was to create training that riders would actually use, not just tick off.
OUR Approach
We condensed two hours of traditional face-to-face training into a high-impact, mobile-first experience that riders could complete in minutes.
The scenario-based experience was shaped by real-world data and rider feedback, focusing on three core areas:
Safe riding basics: visibility, road positioning, signalling
Recognising and avoiding hazards: dooring, intersections, debris
Navigating complex scenarios: roundabouts, shared spaces, right-of-way
Training used visual storytelling, rider-led videos, and bite-sized simulations. Riders interacted with decision points, received instant feedback, and tracked progress on the go.
Designed to be inclusive and accessible, the training was multilingual-friendly and usable anytime — whether on a break or between deliveries. No classrooms, no lectures — just learning built into real working life.
The impact
Embedding training into the app from day one reached thousands of riders across Australia and New Zealand, shifting safety from a passive task to a personal responsibility.
⟶ Riders reported greater awareness, increased confidence, and a stronger sense of agency.
⟶ Training was completed more consistently and effectively than previous approaches.
⟶ Flexible, in-flow learning matched the realities of gig work: dispersed locations, high turnover, and self-directed schedules.
⟶ Safety became a practical, everyday habit, integrated directly into riders’ work routines.
For Uber Eats, embedding safety into the flow of work means learning sticks where it matters most — on the ride.
“We had seen the work that Everyday Massive has done. They seemed like the perfect fit and from working with them, found they were extremely nimble, flexible and gave us exactly what we needed. The feedback from our delivery riders has been extremely positive, they thought it was effective and engaging and included every bit of information they thought was necessary for new delivery people to know before they ride on the roads.”
Care to share? You can download this case study below.
