ELEVATING FRONTLINE LEADERSHIP FOR THE ENERGY TRANSITION
The program has been so successful, it’s now the core people leadership program for APA.
The background
At energy infrastructure company APA, frontline leaders are the backbone of safe, efficient operations. But many had made the leap from technical expert to team leader without formal training in how to actually lead people.
They had the skills to do the work — but not always the support to lead it.
The result? Gaps in communication, engagement, and change leadership — with flow-on effects to performance, safety and culture.
APA needed more than a leadership program. They needed a mindset shift.
The CHALLENGE
APA’s frontline leaders operate in high-pressure environments where safety, performance and decision-making are always on the line. But most had never received dedicated leadership training.
The jump from peer to people leader is a big one — and without support, it’s easy to fall back into doing, not leading.
The challenge wasn’t a lack of capability — it was a lack of clarity, confidence, and the practical skills needed to lead people, not just tasks.
APA recognised the need for a purpose-built program designed for real operational realities — not generic leadership theory.
OUR approach
Everyday Massive partnered with clinical psychologist Dr Ali Dale (D3 Alliance) to co-design a 9-month immersive experience tailored to the day-to-day demands of frontline leadership.
It prioritised practical, science-backed learning grounded in APA’s real-world challenges — delivered through face-to-face workshops, online modules, coaching circles and hands-on leadership missions.
The program was built around four key areas:
Lead the Moment – Building trust, managing psychosocial risk and establishing a leadership mindset
Lead the Day – Delegation, feedback, and leading HSEH effectively
Lead Tomorrow – Navigating change and building influential leadership skills
Lead the Future – Understanding motivation, developing capability and leading high-performance teams
Every module was interactive, inclusive and immediately applicable — helping leaders build the clarity, energy and empathy needed to lead in the flow of real work.
The impact
Lead has already been delivered to hundreds of frontline leaders — and is now APA’s core people leadership program, being rolled out across both frontline and corporate audiences.
The program sparked real change in its first two years:
⟶ 30% lift in confidence to manage psychosocial hazards
⟶ 25% lift in applying brain science to leadership
⟶ 20%+ lift in confidence to have difficult conversations
⟶ 20%+ lift in understanding team dynamics and human behaviour
⟶ 20%+ lift in delivering impactful presentations
⟶ 20%+ lift in ability to assess and manage psychosocial risk
And it didn’t stop at data. Participants reported stronger leadership mindsets, clearer accountability, and better conversations with their teams — leading to safer, more engaged workplaces.
